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Show ROI First. Build Later

Turn your AI idea into ROI in 30 days, even if nothing is built yet.

4 min read
Joe Kariuki
Joe KariukiFounder & Principal

You can talk about AI all day, but if you cannot prove the ROI, your next investor meeting will end before the coffee cools.

The pressure to put AI on the roadmap is real. The challenge is showing what it is worth before anything exists.

Investors do not fund AI ideas. They fund ROI they can defend in a meeting.

Let's walk through how you can prove it early.

The problem

You probably feel the pressure to show an AI story. But most teams pitch AI with no measurable outcome.

Smarter onboarding. Faster underwriting. Automated risk. Nice ideas, no numbers.

The issue is not vision. It is the absence of investor ready metrics.

Why it matters

Your valuation story becomes stronger when you can show three things.

  1. How the business becomes more efficient.
  2. How margin improves.
  3. How fast the value shows up.

If you can do that without building anything, you become a safer bet.

Where teams go wrong

Most founders build first and measure later. It feels productive, but it creates an AI project with no financial anchor.

In cross border payments this usually looks like.

  • Friction reduced but not quantified.
  • Fraud caught but false positives ignored.
  • FX improvements with no margin calculation.

If you do not measure the value, it does not exist in a pitch.

The solution

The fix is simple. Start with the KPI, then design the system around it.

Here is the process.

  1. Pick the financial lever

    Choose one lever tied directly to revenue, margin, or cost. Examples include manual review reduction, fraud recall improvement, FX slippage recovery, or faster onboarding.

  2. Map the current flow

    Walk through the exact steps. Where do delays, reviews, approvals, or costs pile up.

  3. Quantify the baseline

    What does this flow cost today. How long does it take. What percentage fails or requires manual review.

  4. Estimate the uplift

    Use conservative benchmarks. Adaptive risk scoring reduces manual reviews by 30 to 50 percent. FX reinforcement models recover two to five basis points.

  5. Convert improvements into dollars

    Investors think in cash. Take volume times improvement times margin.

  6. Tie it to your valuation story

    Show how the improvement changes revenue, gross margin, or burn. Keep it simple.

What this looks like in practice

Say your platform processes 400 million dollars a year. You lose two basis points due to timing and inconsistent spreads.

Two basis points on 400 million dollars equals 80 thousand dollars leaking each year.

If an AI system recovers fifty percent of that, you gain forty thousand dollars in pure margin. That number is simple, believable, and instantly useful in a pitch.

What most teams miss

AI ROI is never about the accuracy number. It is about dollars.

Cost removed. Time reduced. Margin recovered.

Most teams obsess over model metrics but skip the part investors care about. A model with ninety percent accuracy means nothing if it does not change a financial line item.

In payments this shows up fast. You see better fraud recall, but you do not measure the drop in false positives. You see faster onboarding, but you do not track the lift in verified users. You tighten FX execution, but you never calculate the recovered basis points.

If you cannot translate improvements into dollars, the investor story falls apart. If you can quantify it early, you walk into the room with confidence because your numbers already defend the valuation.

The hidden difficulty

On paper this process looks simple. In practice it is hard.

You need

  • clean data
  • consistent baselines
  • proper labeling
  • reliable uplift measurement
  • a pipeline that keeps everything in sync
  • a decision loop investors can trust

Most teams do not have the observability, engineering depth, or ML workflow to calculate ROI in a way investors will trust.

The hard part is not the model. It is the system behind it.

How Devbrew helps

This is where Devbrew steps in. We build the data foundation, map the flow, measure the baseline, and estimate the lift with the right benchmarks. Then we turn it into a simple ROI story investors can believe. You get clarity without slowing down your roadmap or hiring a full ML engineering team.

Steps you can take now

  1. Pick one financial lever.
  2. Map the current flow.
  3. Measure your baseline.
  4. Apply conservative benchmarks from your industry.
  5. Convert everything into dollars.
  6. Package the improvement like the system already exists.

If you would like help working through the steps above and figuring out where AI fits into your product in a way that proves ROI, you can get in touch with us through our contact page. Happy to walk through it with you.

Let’s explore your AI roadmap

We help payments teams build production AI that reduces losses, improves speed, and strengthens margins. Reach out and we can help you get started.